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World class composers,
inspired trailer music
THE BRIEF
Evolving sound create custom trailer music from industry-leading composers. They are the masters of dramatic music for theatrical promotion, TV sports and games. My role was to design them a logo and brand that was simplistic in appearance but that encompassed everything they stand for. It had to appeal to some big hitters in the industry and be suitable to use on their artwork.
THE BRIEF
Evolving sound create custom trailer music from industry-leading composers. They are the masters of dramatic music for theatrical promotion, TV sports and games. My role was to design them a logo and brand that was simplistic in appearance but that encompassed everything they stand for. It had to appeal to some big hitters in the industry and be suitable to use on their artwork.
WEB APP
I was also responsible for designing the user interface of the Evolving Sound web app where users can preview and purchase their music. It needed to be an easy to use platform where users could quickly find suitable material for their project and get the correct licensing for the job.
Evolving sound produce both dramatic and inspiring music and so their brand and web platform needed to portray similar vibes. The dark colour palette was the perfect fit allowing the musical artwork to stand out.
THE BRAND
The brand was created to clearly belong in the music industry but without being generic. The inspiration came from dynamics and sound waves that you see regularly but was then developed in to a simple icon of many layers. These layers were to suggest the ‘Evolving’ nature of the brand.
